Launch and market in South Africa
Today we are living in a global economy, which removes barriers and brings together communities and people. This also means an opportunity to consume products and services, which were hitherto inaccessible. This enables companies to market their products and services to an international audience. Add to this, the advent of internet has made international products and services easily accessible to consumers.
However, there are barriers and limitations which companies face in launching and marketing products and services in the South Africa market. With limited resources, the small and medium companies find it harder to market in South Africa.
KPSG assists local and international companies to launch and market their products and services in South Africa. The aim is to provide easy access and quick entry to the fast-growing South Africa market.
We assist our clients to explore new market opportunities, identify the specific markets to enter, study the current and future trends in the market, research the competitive landscape and suggest the best strategy to enter the market.
KPSG acts as a strategic partner by providing key insights on the opportunities and challenges, bespoke research, assistance in branding, sales and marketing, and developing business strategies in South Africa.
We also assist our clients in setting up a Sales Team and managing the sales process. This outsourced sales function makes it easier for our clients to sell and market their brands in South Africa
This stage entails understanding the products and services offered, researching the market opportunity,
studying the competitive landscape and defining the key insights for the brand.
We offer the following services at this stage:
Conduct Primary and Secondary Market Research to gather information on customer needs, size of the market and growth potential
Prepare a report on the competitive landscape, their strengths and weaknesses
Establish the market size, opportunities, threats, challenges and business planning to arrive at the pricing strategy
Identify the markets in South Africa and segment the market and define territories to launch the brand
Whether you need a business plan for internal planning, to obtain debt financing through a bank loan, to present to angel investors, or to get venture capital --- we can help.
Branding and Positioning
Handle all aspects of branding, starting from naming, brand identity and position the brand
We assist our client to register their New Ventures, Patents, Trademark, and Copy Rights with the Commission and Intellectual Property Company (CIPC) and Tax related services with the South African Revenue Service (SARS) and other registrations
In this stage, we devise the market entry strategy, find suitable partners,
arrange for funding, create a marketing plan and launch the brand.
Market Entry Strategy
We brainstorm and analyse various strategies to market the product or service such as direct selling including selling online, sales agents, franchising, distribution, setting up a branch or subsidiary etc. We either choose one or a combination of options
Joint Ventures & Partnerships
These are strategic relationships with a long-term perspective. We shortlist potential partners, seek legal assistance, perform negotiations, close deals and appoint franchisees, distributors etc
We work with clients and prepare a business plan, identify investors, pitch for debt and equity-based funding, and finalise funding for setting-up and expansion
Devise a PR strategy and ongoing PR activities to position and build the brand
Use of media channels such as print, radio etc to create top of the mind awareness
This is the most critical stage, which determines the success of the product or the service. In this stage we prepare a marketing plan, devise the marketing strategy and handle all aspects of marketing including PR, Advertising, Marketing Communications, Digital Marketing and Sales. We also handle all aspects of developing business strategies including HR, Finance, Procurement, and Technology.
Who we work with
We work with companies of different shapes and sizes
- Startups Enterprises
- Small Enterprises
- Medium Enterprises
- Large Enterprises
We also work with companies at different stages of entering the South African market
- Companies considering launching in South Africa
- Companies ready to launch in South Africa
- Companies looking to develop and expand in South Africa
Based on our past experiences in dealing with client requirements, we have realised that companies come across certain challenges when setting up in South Africa. Some of them include bureaucracy, legal challenges, finding the appropriate infrastructure and hiring a world class team.
To assist our clients to overcome these challenges, we have identified and handpicked partner companies, who offer the following services.
- Legal Advice
- Insurance Companies
- Auditing and Tax Services
Sectors we service
- New Ventures
- New Technologies
- Coffee Shops
- Government and State-Owned Enterprises.
- Community Development and Tourism projects
- Retail Businesses
- Apartment Complexes
- Schools and other Education Projects
Working on models
Projects: In this model, we manage various projects for a fee. The projects can be on a short-term basis (1 month -3 months) or long term (6 months plus) basis Some example of projects include Market Research, Branding, Advertising, Websites, Internet Marketing, Marketing Communications, Events, Sales etc.NB!! A project fee is charged which is determined based on the type and scale of the project.
Strategic Partnerships: In this model, KPSG and the Client form a strategic relationship. KPSG creates a combination of shared and dedicated teams to manage various projects.
The fee charged is a combination of a minimum retainer fee and a share in the revenues. This is a very interesting model for clients willing to gradually grow their team and keep the cost low.
This is an ideal model for companies looking at a long-term relationship in building trust and team work. This involves setting up a separate limited company or a business partnership In this model the KPSG and the Client each own share in the company and agree to the terms of management, share in the revenues and profits.