In today’s highly competitive market place, strategy defines the success of a brand. A strong strategy can increase brand awareness, increase sales, improve brand equity and build the brand. Successfully out-branding your competitors is a continuous challenge. The strategy you deploy must be very compelling, attractive and unique. The proposition must also be consistently reinforced through your brand communications, to your external customers, internal customers and stake holders. The expectations customers have from a product or service they buy is stronger than it’s ever been. Therefore, companies interested in long-term success must create the most promising and positive brand experiences. We at KPSG devise strategies which are effective and deliver a competitive advantage and enhance your brand equity. We assist brands in identifying the consumer insights, bring out the values and brand personality, chart out the benefits, position the brand and devise brand communications

Brand Positioning:

Brand positioning is much more than an advertising claim or slogan. It is a discipline that defines an enterprise and shapes the very fundamental beliefs people have in a product, service, company or organization. KPSG helps define your relative place among competitors in the mind of prospects and customers. We have devised a unique approach which involves on ground research and interviews with prospects and customers. This clearly brings out the brand values, brand personality, benefits, thus creating a unique brand positioning which is unique and hard for competitors to copy.

Brand Communications:

Brand communication is the art of bridging the gap in the perceptions the target audiences have about the brand. KPSG has experience and expertise to manage all forms of brand communications and clearly communicate the value, brand personality and positioning of the brand. We offer brand communication services all aimed at strongly connecting your brand with the audience. The umbrella of offerings covers branding identity, re-branding, brand promotions, corporate communications. All creative, planning and execution tasks are meticulously carried out to ensure high impact and effectiveness.

Marketing Communications:

We at KPSG take pride in effectively communicating the values, personality and positioning of the brand to your target audience. KPSG Communications is dedicated to helping brands realize the greatest value from their target audience. We provide resources that deliver relevant information on the latest thought leadership regarding marketing communication strategy. Our integrated approach uncovers new opportunities for our clients and delivers breakthrough results. Through innovation in design & technology, we offer unique ways to solve everyday business problems. Whether it’s a complete revamp of your marketing collateral, a new Web site, a simple newsletter or an elaborate brochure, KPSG Communications will deliver exactly what you need, on time – and within budget.

KPSG will facilitate in:
  • Improve your marketing effectiveness by revealing your target market’s real buying motivations
  • Improve your corporate image so that it speaks directly to your target markets emotional core.
  • Improve your marketing communications, thereby increasing awareness and desire for your products and services, eventually resulting in increased Sales.

Our marketing communication services to bring out your brands complete potential includes:
  • Advertising
  • Public Relations
  • Creating Marketing Collaterals
  • Internal & External Communication>
  • Newsletter and Magazines

Internal Branding:

Do your employees believe in your product and the services that you offer? Are they standing 100% behind you in accomplishing the mission of your company? Are they living the values of your brand? Truth is marketing starts from the inside out. Do your employees believe in your product and the services that you offer? Are they standing 100% behind you in the mission of your brand? Are they living your brand? It is important that your employees are informed and involved in new initiatives and strategies that are taking place within your company. If your staff is unable to understand the core of the brand, the marketing strategy and communications to your target audience will be diluted.

We undertake the following activities as part of internal branding:
  • Communicate your brand values, mission, brand personality and brand positioning to your employees at various levels. This entails building a deep understanding of the brand amongst your employees before communicating the brand promise to the consumers
  • Work with your HR Team to integrate a brand-building module as part of your induction and employee training programmes
  • Communicate and highlight the latest marketing strategies and initiatives and inform them about the competition