We approach this in a three part process, namely by Strategy | Design | Execution broken down as follows:
In today’s highly competitive market place, Strategy defines the success of a brand. A strong strategy can increase brand awareness, increase sales, improve brand equity and build the brand.
Successfully out-branding your competitors is a continuous challenge. The strategy you deploy must be very compelling, attractive and unique. The proposition must also be consistently reinforced through your brand communications, to your external customers, internal customers and stake holders.
The expectations customers have from a product or service they buy is stronger than it’s ever been. This is why companies interested in long-term success must create the most promising and positive brand experiences.
We at KPSG devise strategies which are effective and deliver a competitive advantage and enhance your brand equity. We assist brands in identifying the consumer insights, bring out the values and brand personality, chart out the benefits, position the brand and devise brand communications.
Brand positioning is much more than an advertising claim or slogan. It is a discipline that defines an enterprise and shapes the very fundamental beliefs people have in a product, service, company or organization.
KPSG helps define your relative place among competitors in the mind of prospects and customers.
We have devised a unique approach which involves on ground research and interviews with prospects and customers. This clearly brings out the brand values, brand personality, benefits, thus creating a unique brand positioning which is unique and hard for competitors to copy.
Brand communication is the art of bridging the gap in the perceptions the target audiences have about the brand. KPSG has experience and expertise to manage all forms of brand communications and clearly communicate the value, brand personality and positioning of the brand.
We offer brand communication services all aimed at strongly connecting your brand with the audience. The umbrella of offerings covers branding identity, re-branding, brand promotions, corporate communications. All creative, planning and execution tasks are meticulously carried out to ensure high impact and effectiveness.
We at KPSG take pride in effectively communicating the values, personality and positioning of the brand to your target audience.
KPSG Communications is dedicated to helping brands realize the greatest value from their target audience. We provide resources that deliver relevant information on the latest thought leadership regarding marketing communication strategy.
Our integrated approach uncovers new opportunities for our clients and delivers breakthrough results. Through innovation in design & technology, we offer unique ways to solve everyday business problems.
Whether it’s a complete revamp of your marketing collateral, a new Web site, a simple newsletter or an elaborate brochure, KPSG Communications will deliver exactly what you need, on time – and within budget.
KPSG will facilitate in:
- Improve your marketing effectiveness by revealing your target market’s real buying motivations
- Improve your corporate image so that it speaks directly to your target markets emotional core.
- Improve your marketing communications, thereby increasing awareness and desire for your products and services, eventually resulting in increase Sales.
Our marketing communication services to bring out your brands complete potential includes:
- Public Relations
- Creating Marketing Collaterals
- Internal & External Communication
- Newsletter and Magazines
Do your employees believe in your product and the services that you offer? Are they standing 100% behind you in accomplishing the mission of your company? Are they living the values of your brand?
Truth is marketing starts from the inside out. Do your employees believe in your product and the services that you offer? Are they standing 100% behind you in the mission of your brand? Are they living your brand? It is important that your employees are informed and involved in new initiatives and strategies that are taking place within your company. If your staff is unable to understand the core of the brand, the marketing strategy and communications to your target audience will be diluted.
We undertake the following activities as part of internal branding.
- Communicate your brand values, mission, brand personality and brand positioning to your employees at various levels. This entails building a deep understanding of the brand amongst your employees before communicating the brand promise to the consumers.
- Work with your HR Team to integrate a brand-building module as part of your induction and employee training programmes
- Communicate and highlight the latest marketing strategies and initiatives and inform them about the competition
Design plays a vital part of marketing collaterals and enhances the impact of marketing communications.
We keep the brand personality, brand values and brand essence in the background while designing marketing collaterals and marketing communications, resulting in positive connections between the brand and the target audience.
Our aim is to meet our clients brief and deliver tailored made solutions to their requirements. Whether you are looking to create a new brand image or change your existing one or you just need a Logo, brochure or design your new web site, we are here to listen, strategize and deliver whatever the media.
We have experience and expertise in the following areas:
Brand Identity Creation:
Our goal is not just to create awareness about your company, but to assist you in creating a brand identity which is unique and stands out from your competitors.
Brand identity is the design – the “look and feel” part of branding. We work with you to develop an integrated brand identity which includes:
- Logo Design
- Corporate Identity Kit
- Brand Manual
- Corporate And Product Brochures
It’s important to realize that packaging always either has a negative or positive influence on the purchaser. A negative impression can detour a potential customer, just as a positive reaction can influence a customer to buy.
At KPSG, we have a unique approach to creating an effective brand packaging.
How we do it:
- Product & Quality – Consumer reaction vis-à-vis competition
- Product Benefits – Defining the unique consumer benefits
- Concept to translate/ build Character – Translate product, quality and benefits to consumer language and perception
- Packaging Identity –The Form, Structure, Colour, Character should stand out from the clutter
In the ever changing world of competition, every single company strives to get ahead of their competitors and standardized marketing communication tools will take you one step closer to success.
Standardization of your marketing communications will obviously offer many advantages in terms of clarity in communication and in building the unique brand identity of the company.
KPSG has experience in designing a variety of marketing collaterals which include:
- Email Marketing Campaigns
- Print Ads
- Point or Purchase
We believe Sales Aids are essential tools for a Sales Team.
- Create maximum sales impact with classy and memorable sales kits
- Enhance product presentations with innovative styles and materials.
- Effective kits to fit your products and materials
We have expertise in custom designing sales kits for your sales team. Make a great first impression with a custom sales kit from KPSG.
If sound strategy and design are critical, execution determines the success of the entire marketing activity. Whether it’s a brochure, a television commercial, point of purchase display, a packaging design or an event, the success boils down to how well it is executed.
At KPSG we believe in providing our clients with end to end solutions, with execution forming an integral part of our offering.
From finding the right paper to getting the printed material delivered to your door step, we assist you at all stages of a print job. With our lineup of partners, the quality of the end product is at par with the best in any international standards.
Corporate Films and Commercial Films:
Films have a charm of their own. A short film can do for a business, what 10 other pieces of communication cannot. In just a few short minutes, the length and breadth of a certain offering can be communicated. Both ad films and corporate films are something we can assist you with. We help you in the following areas of film making
- Script writing
- Story boards
- Pre production meetings
- Film production
- Post production work
With events becoming a sure shot way of reaching out to the niche audience, there has been a quantum leap in the number and kind of events that companies take part in.
We assist in conceptualising and management of these events.
- Road shows
- Tie ups and Partnerships
- Celebrity Endorsements